dealsnapt Merchant Case Studies featuring

The Snapfactor calculates ROI based on the value of consumer engagement including redemptions. The snapfactor metrics are VERY conservative compared to what businesses commit to pay various print and digital publishers for brand awareness and customer engagement

CASE 1

Bingo Hall in Northern California

The bingo hall is medium sized (150­-200 attendees per session) and runs several session per week. Each session benefits local charities. In the past, the hall has focused on print advertising to engage the local consumer base.

The Problem

The Bingo hall has an aging demographic and is challenged with engaging them and bringing in younger players. Print advertising campaigns are very expensive and did not yield demonstrable results.

The Solution

During the initial implementation of the dealsnapt campaign the stakeholders at the Bingo Hall informed their user base about the platform AND actively aided the customers to download and sign into the app. In addition, to using the platform to promote offers to the consumer base, the bingo hall runs an on­ location game using Spin2Win and consistently averages 70 plays per session.

What makes this even more special is that the average age of the customer demographic is over 50 years. The smartphone/tablet has move to the mainstream and it’s simplicity is attracting consumers regardless of age.

The Results

The Snapfactor for the Bingo hall has a value of $86,000 yeilding a return-on-investment of over 231 times.

  • Over 1500 logged redemptions, over 20,000 Spin Reward Winners
  • Over 500 followers
  • Resulting in over $20,000 in incremental revenue
  • Click-through-rate of 91% (not a misprint)
  • Click-to-purchase of 4.8%
  • 250% ROI in the first month (3000% annualized)
  • SnapfactorTM ( 4 months)
    • Value – $86,040.71
    • Return– 231 times

METRIC IMPRINT

FROM THE OWNER

dealsnapt’s price doesn’t even compare to what we’ve paid before and it’s made us able to reach a larger audience. Now we are able to reach people in our areas. The Spin2Win game is a big hit. Our customers just love spinning and winning. dealsnapt is so easy and saves time for us to focus on other areas.

CASE 2

13 Location Coffee Kiosk – 3 Store Pilot and Full Roll‐out

The Problem

This company is very skeptical about all advertising channels, including print, radio, on-line and mobile. They have tried everything with very little quantifiable success and no understanding of what their ROI is.

The Solution

The company tried dealsnaptTM with a true commitment to execution,

  • They promoted the product in-store
  • They trained all their staff on how to redeem deals for tracking and future loyalty program implementation
  • They informed their customers that they would be promoting items through the dealsnaptTM mobile platform
  • They continually created innovative promotions that were appealing to consumers.

The Results

Starting with no existing consumer base the coffee Kiosk the company was able to attain a 77% return on investment with the customer base spending, on average, 60% over the coupon value.

The results below show the benefits that the coffee chain received over the year following the pilot.  The coffee kiosk had a positive ROI on just the redemption value.  Taking into consideration the brand awareness and consumer engagement achieved with the platform the coffee kiosks chain had a return value of over $90,000 and 18x.

    • Over 3000 logged redemptions resulting in over $12,000 in incremental revenue
    • Click-through-rate of 15%, Click-to-purchase of 5.5%
    • 122% Redemption ROI over the first 12 months
    • Each coupon dollar resulted in an additional spend of 36 cents
    • SnapfactorTM
      • Value – $93,600
      • ROI – 18 times

METRIC IMPRINT

From the Owner

The service I have received from dealsnaptTM, including Randy Custeau the owner, has been personal, professional and most importantly cost effective. Their expertise and attention to detail is noteworthy… but it was their refreshing approach to marketing that won me over. I look forward to our on­going business relationship.

CASE 3

Small Legal Firm

Small legal firm focused on estate planning and business law. Need to be top of mind when legal needs arise, so regular and targeted ads are a must.

The Problem

  • Traditional costs high (print) and ineffective. Limited advert dollars looking for highest ROI. Must be trackable to advertising dollar!
  • Large regional service area, and print and direct mail too expensive, considered spam and junk mail.
  • Web SEO and pay per click not producing measurable results.

The Solution

  • dealsnapt with multiple service areas to focus on key demographics and regions
  • Can “move” office locations to target new consumer pockets
  • Utilizes dealsnapt Groups to target specific demographics ­ Sacramento State, high school parents, company benefit programs

The Results

  • 6 new customers with an initial value of $2,200 and lifetime value of $5,000
  • Annual cost: $840.00
  • dealsnapt Groups yielded response and conversion in minimal time.
  • Life-time value of customer is 2x initial spend
  • SnapfactorTM
    • Value – $34,379.44
    • ROI – 26.98 times

METRIC IMPRINT

From the Owner

When dealsnapt customers contact me, they have already made a decision to research and hire an attorney, so the conversations I have with dealsnapt leads are very specific and efficient, and typically convert to new business for me.

CASE 4

Larger Chain Restaurant in Northern, CA

For over 50 years our case study has been a Northern California / Nevada tradition, which multiple generations of Mexican­style food aficionados have enjoyed uniquely flavored menu, anchored by its legendary Mexican fare. More than just Mexican food, though, they feature full meals, kid’s meals, a value menu, and a full line of beef, chicken, pork, seafood, and vegetarian items – all freshly prepared daily.

The Problem

Our case study invests heavily in print and radio advertising well into the tens of thousands of dollars per month. The use various distribution companies that send coupons to homes and promote in paper magazines. At present they are unable to assess the effectiveness of any of their campaigns because paper is lost, forgotten and when saved is not accurately counted. They are unable to determine the true ROI of these campaigns including their radio presence.

The Solution

dealsnaptTM was introduced in their Folsom and Roseville corporate locations for 3 months to determine how it would help with the ‘re­gen’: the turnover of the customer base. dealsnaptTM was deployed across the 2 stores, the staff trained and the customer base informed.

The Results

Our case study has seen an immense number of views and click. More importantly they have track­able statistics for redemptions that resulted in a conservative 154% ROI over the period.

  • Year over year increase in impressions – 300%, clicks 450%
  • Comparative costs to print mailers that were being used for same impressions coverage ( print homes, dealsnapt eyeballs) – 1/10th
  • SnapfactorTM
    • Value – $48,500
    • ROI – 1.69 times

METRIC IMPRINT

FROM THE OWNER

 

CASE 5

Casual Dining Restaurant in Northern, CA

Our case study is a small casual dining restaurant in Northern CA, that serves authentic Sicilian cuisine prepared from scratch using the finest ingredients imported from Italy and the freshest meats, poultry, fish and product from local merchants. The restaurant tradition dates back 35 years. In 1997 the restaurant located from Southern California to its current location in the foothills. The restaurant is located in a historic fruit packing shed with indoor and outdoor patio seating.

The Problem

The local reputation of our case study and its cuisine are unmatched.   The issue was that it was a ‘hidden gem’ in where passers-by were unlikely to come. The restaurant maintained an email distribution list of 600 that was slowly deteriorating (lack of new customers) and had negligible click-through rates.   The Facebook page had little activity.

The Solution

dealsnapt was introduced in early summer along with a program where specials would be linked into the email distribution, and Facebook. The intent was to invigorate the existing customer base as well as to acquire new customers at both lunch and dinner hours.

The owner of the restaurant is very proud of his product and the value he delivers. As a result he is reluctant to discount and de­value his food products. dealsnapt was used to offer few 2 for 1 wine deals but was used mostly as an advertising vehicle to promote weekly specials to a larger distribution.

The Results

Small local business hidden in the foothills with steadily decreasing customer base realizes 200% increase in email click­through rate on weekly emails and a 130% ROI on advertising with dealsnapt. The resulting increase in business has resulted in a 75% increase in usable space for a new tasting bar.

  • Click to Purchase rate – 2.4%
  • Click-through rate – 13.1% vs. Email click rate – 1.7%
  • SnapfactorTM
      • Value – $2,331
      • ROI – 11.95 times

METRIC IMPRINT

FROM THE OWNER

dealsnapt is the best marketing decision I’ve ever made.

CASE 6

Multi‐location fitness center in Northern, CA

The Problem

Major US fitness center, that has 8 locations in Northern California and is present in over 25 states, tried dealsnaptTM at 2 locations for a 3 month period. The current methods of print advertising and brute­force door hangers and windshields increased brand recognition but were time­consuming, costly and had very low redemption rates and unquantifiable ROI.

The Solution

dealsnapt was introduced in early summer along with a program where specials would be linked into the email distribution, and Facebook. The intent was to invigorate the existing customer base as well as to acquire new customers at both lunch and dinner hours.

The owner of the restaurant is very proud of his product and the value he delivers. As a result he is reluctant to discount and de­value his food products. dealsnapt was used to offer few 2 for 1 wine deals but was used mostly as an advertising vehicle to promote weekly specials to a larger distribution.

The Results

The fitness centers have decided to roll­out the program across the Northern California stores. They realize the importance of repetition to increase brand­ awareness in addition to redemptions resulting in quantifiable ROI.

  • Comparative costs to print mailers- 1/10th  the cost for same distribution
  • Click-through-rate of 4.8%, Click-to-purchase of 2.2%
  • SnapfactorTM
      • Value – $3,972.98
      • ROI – 6.4 times

METRIC IMPRINT

FROM THE OWNER